Hiphop Tamizha is an Indian musical duo consisting of Adhithya "Adhi" Ramachandran Venkatapathy and Jeeva R. based in Chennai, Tamil Nadu.[a] Initially underground, the duo achieved wide recognition through the track "Club le Mabbu le"; a radio performance of the song received over two million views within a week of its release on YouTube in 2011. The international brand Remy Martin, after hearing the song and being impressed with their determination, eventually launched Hiphop Tamizha as an official brand. In 2012, Hiphop Tamizha released their debut album Hip Hop Tamizhan, which is India's first Tamil hip hop album; it was a major critical and commercial success. While the duo are primarily independent musicians, they have also contributed to numerous works outside independent music; they have performed and composed for films, and have also launched a clothing brand.