Roy Rosenfeld is an Israeli electronic music producer, based in Jerusalem. He started producing electronic music at the end of 2008, and as of now, he creates in all house and techno genres such as Deep House, Tech House, Progressive, Electro, Minimal, etc. After winning three prestigious remix competitions that were conducted by Cr2 Records, Kindergarten and by the top digital online stores, Roy has won massive publicity. While he was temporarily listed in the electro charts he gained the support of big DJ's and producers from all over the world. Other than his solo releases, he also made remixes for big names such as: Chris Lake, John Acquaviva, Lutzenkirchen, Miles Dyson, Lazy Rich, Tomcraft, Milton Jackson, Tube & Berger, Luigi Rocca, Amo & Navas, Alex Di Stefano and many others. Roy chose to summarize his principles in a few sentences: "These days there are plenty of genres and styles within the electronic scene, which cause our minds to be fixated / square and stuck into the "rules" of those music genres. We can always pursue those styles and learn from them a lot, but always keep a warm place for our unique sound and style. We need to preserve and protect the uniqueness and specialties of each one of us. Do not let it run next to you. I believe this is the way to success". As of Late 2010, Roy is promoting the Rusted Records label, alongside his partners Osho and Elad. This fast spreading label hosts and represents some of the best techno and house scene artists, from all over the world, and is highly supported by the world's best DJ's.